Category: Hiring an SMM
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Why Your Videographer, Photographer, or Graphic Designer Shouldn’t Manage Your Social Media
We’ve all seen it: a business posts high-quality photos, stunning graphics, or sleek videos on their social media—content clearly crafted by professionals. But the overall strategy falls flat. The posting is inconsistent, there’s no engagement, and the content isn’t optimized for the platform. What’s going wrong? Too often, businesses assume that a professional in one… Read more
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How Much Should You Pay a Social Media Manager in 2024?
One of the most common questions small businesses ask when deciding whether or not to hire a social media manager is how much it will cost them. The pay for a social media manager can vary greatly depending on several factors, including location, experience, industry, and the specific responsibilities of the role. As of February… Read more
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Choosing Between Hiring a Social Media Manager: Employee vs. Freelancer
In the ever-evolving landscape of social media management, businesses face a critical decision: whether to bring on board an in-house employee or to enlist the services of a freelance professional. Each option comes with its own set of advantages and considerations, making the decision-making process a challenging one. Today, we’ll delve into the pros and… Read more
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5 Essential Questions to Ask Before Hiring a Freelance Social Media Manager for Your Small Business
In today’s digital age, having a strong social media presence is imperative for the success of any small business. However, managing social media accounts effectively requires time, expertise, and strategy. That’s where hiring a freelance social media manager can make all the difference. But before you take the plunge, it’s crucial to ask yourself some… Read more
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What is the difference between a social media manager and a content creator?
For many small businesses, understanding the nuances of digital marketing and all of its various positions can be challenging. Particularly within the world of social media. The social media realm in many instances is no different than an entire marketing department. Social media requires all of the same moving pieces and areas of expertise including… Read more
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Why Your Small Business Needs a Professional Social Media Manager
So you’ve come to the point where you realize your small business needs to be more active on social media. Your Gen-Z nephew MUST know how to do that, right? And better yet, he can work for you for free. Right? In today’s digital age, small businesses, especially those operating at a local scale, face… Read more